Michael Jones has spent two decades at the intersection of company creation, brand building, and founder psychology. He founded Userplane (acquired by AOL), became one of the youngest SVPs in AOL history, then took on the CEO role at MySpace during its most visible turnaround. In 2011, with seed funding from Eric Schmidt, he launched Science Inc.—the venture studio behind Dollar Shave Club ($1B exit to Unilever), Rover ($2.4B), and Liquid Death ($1.4B valuation). His personal angel portfolio includes Scopely ($4.9B), Maker Studios (Disney), and GoodReads (Amazon). Named to the LA500 most influential Angelenos for five consecutive years.
"The real winners in this business are people who come at it with a mission. You can't come at it from a mercenary angle."
Using AI as a high-bandwidth mirror for behavior and decision-making. The system Michael built to map traits, patterns, and blindspots — now becoming the platform Human Architecture.
Why the traits that make someone hard to work with are often the same ones behind extraordinary outcomes. How to tell the difference between signal and chaos in founding teams.
A clear-eyed look at how platforms shape attention, incentives, and the self — from someone who has built, run, and invested across every era of social media.
Rogue
